Get a Grip on: Marketing, Advertising, and Public Relations

In this exclusive two-part interview Dr. Sinno provides his insights on:

• marketing and how it integrates advertising and public relations;

• the important role of marketing;

• marketing products and services on a shoestring budget;

• setting an appropriate budget for marketing initiatives;

• market research for entrepreneurs and small business owners;

• approaches to marketing that will differentiate you from the competition.

Part 1 (15 minutes)

Part 2 (15 minutes)