Thursday, October 27, 2005

Branding and Marketing

In this exclusive interview Dr. Sinno provides his insights on:

1. Branding and its importance.

2. How to develop a brand in conjuction with the Product Life Cycle.

3. The Sinno Need/Afford model and how marketers can use this model.

4. Determining the value of a brand.

5. Pricing Strategies.

View The Sinno Need/Afford Model (PDF) mentioned in the interview.


this is an audio post - click to play