In this exclusive interview Dr. Sinno provides his insights on:
1. Branding and its importance.
2. How to develop a brand in conjuction with the Product Life Cycle.
3. The Sinno Need/Afford model and how marketers can use this model.
4. Determining the value of a brand.
5. Pricing Strategies.
View The Sinno Need/Afford Model (PDF) mentioned in the interview.