Monday, November 14, 2005

Technology Video Clip

View Dr. Sinno's introduction on the diffusion of infomation technology for the business and communication fields.

Thursday, October 27, 2005

Branding and Marketing

In this exclusive interview Dr. Sinno provides his insights on:

1. Branding and its importance.

2. How to develop a brand in conjuction with the Product Life Cycle.

3. The Sinno Need/Afford model and how marketers can use this model.

4. Determining the value of a brand.

5. Pricing Strategies.

View The Sinno Need/Afford Model (PDF) mentioned in the interview.


this is an audio post - click to play

Saturday, October 22, 2005

Get a Grip on: Marketing, Advertising, and Public Relations

In this exclusive two-part interview Dr. Sinno provides his insights on:

• marketing and how it integrates advertising and public relations;

• the important role of marketing;

• marketing products and services on a shoestring budget;

• setting an appropriate budget for marketing initiatives;

• market research for entrepreneurs and small business owners;

• approaches to marketing that will differentiate you from the competition.

Part 1 (15 minutes)
this is an audio post - click to play

Part 2 (15 minutes)
this is an audio post - click to play

Tuesday, October 11, 2005

Career Wise

In this interview, Dr. Sinno provides his advice on résumés, cover letters, conducting a job search, and characteristics of successful candidates. Enjoy.

Be Wise-Career Wise!

this is an audio post - click to play

Sunday, October 09, 2005

An Interview on Self Motivation

Dr. Sinno provides insights on the how to of self and employee motivation. Got receiver fever? Subscribe to Dr. Sinno's pod casts at

Happy Pod Casting!!!

this is an audio post - click to play

Wednesday, September 28, 2005

Management and Leadership

Dr. Sinno answers the essential questions about management and leadership in this exclusive interview.

this is an audio post - click to play

Sunday, September 18, 2005

An interview on Entrepreneurship

This exclusive interview with Dr. Sinno features strategies that new and current entrepreneurs can use to achieve their goals!

this is an audio post - click to play

Sunday, September 11, 2005

Long Distance Interview with Minot State University Instructor Rafic Sinno on Ethics

Welcome Mass Media and Advertising students. I am excited to share my recent interview on ethics with Minot State University. This interview was conducted over a cell phone and recorded in mp3 format. Please stay tuned for more exclusive interviews.

this is an audio post - click to play

Mass Media Class: Highligts

this is an audio post - click to play

Monday, August 29, 2005

Dynamic Business

Click Here for an introduction to the Dynamic Business Environment

Dr.Sinno's POD Cast: Nutrition for your Brain!

Click Here for the Laswell Model of Communication

Get the latest updates from Dr. Sinno by inserting the following link into your Pod Cast receiver:

Happy Pod Casting!!!

Sunday, August 28, 2005

Beautiful Flowers

University of Wisconsin, Madison: A timed exposure shot on the Terrace Posted by Picasa

Friday, August 26, 2005

My views on life

Think it many, say it once!

A problem is something adverse that happens to you; a worry is a problem that you bring to yourself.

Under the surface of simplicity, there are layers of complexities called expertise...

Logic is a methodical procedural order of inductions and deductions that can be traced, demonstrated and defended given people's acceptable methods of investigation. Feelings are higher order logic that our methods of investigation are too primitive to capture its process. Hence, the bottom-line in logic is the process; the outcomes for feelings.

If you have to do it; love it!

Abdul Karim Sinno