Branding and Marketing

In this exclusive interview Dr. Sinno provides his insights on:

1. Branding and its importance.

2. How to develop a brand in conjuction with the Product Life Cycle.

3. The Sinno Need/Afford model and how marketers can use this model.

4. Determining the value of a brand.

5. Pricing Strategies.

View The Sinno Need/Afford Model (PDF) mentioned in the interview.

Interview:

Get a Grip on: Marketing, Advertising, and Public Relations

In this exclusive two-part interview Dr. Sinno provides his insights on:

• marketing and how it integrates advertising and public relations;

• the important role of marketing;

• marketing products and services on a shoestring budget;

• setting an appropriate budget for marketing initiatives;

• market research for entrepreneurs and small business owners;

• approaches to marketing that will differentiate you from the competition.

Part 1 (15 minutes)

Part 2 (15 minutes)

Career Wise

In this interview, Dr. Sinno provides his advice on résumés, cover letters, conducting a job search, and characteristics of successful candidates. Enjoy.

Be Wise-Career Wise!

An Interview on Self Motivation

Dr. Sinno provides insights on the how to of self and employee motivation. Got receiver fever? Subscribe to Dr. Sinno's pod casts at http://feeds.feedburner.com/DrSinno

Happy Pod Casting!!!